OAVOK-STYLE LAB
& ACADEMY
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OAVO K-STYLE LAB & ACADEMY

Swan Yang

Beauty is
your own personal branding.

From discovering the appeal of each person,
to sharing K-style education with the world.

Swan Yang, founder of OAVO
01 / SWAN’S PERSPECTIVEBEAUTY IS ONLY THE BEGINNING.

Before looking at style,
understand the person.

Swan’s research begins with colour,
and extends into style and expression.

Finding colours and clothes that suit someone means looking at their individual features and preferences. Swan brings personal colour, fashion, beauty and communication together to explore ways of expressing oneself.

Experience in running a brand and communicating with people informs education in product and content planning. OAVO K-Style Lab & Academy connects this perspective and practical experience with research, classes and international education partnerships.

THE OAVO CONNECTION

From personal appeal
to a brand's story.

01 / DISCOVER

Colour × Style × Mind

Explore colours and shapes that suit you, your preferences and how you express yourself.

02 / PRACTICE

Beauty × Wedding × Communication

Turn your discoveries into consultation, styling and communication skills.

03 / CREATE

Products × Content × Global

Bring practical insights into brand planning, content and education partnerships.

Swan and overseas visitors in a personal colour class at OAVO Seoul LoungeSWAN / IN PRACTICE

02 / EXPERIENCE

Discovering personal appeal,
bringing it to life through expression.

Yang Hee-jung Swan

OAVO Founder · Head of K-Style Lab
President, Korea Personal Beauty Style Association

Swan teaches personal colour, style and image consulting. Her experience in brand operations and communication connects personal style discovery with practical product, brand and content planning and presentation.

  • Teaching experience: Samsung Electronics · SK · KT · Seoul Women's University · Gachon University
  • International conference announcing & home-shopping host communication experience
  • K-beauty class instructor at OAVO Seoul Lounge
“Beauty is your own personal branding.”
PERSONAL COLORFashion StylingImage BrandingCommunication

Talks & guest lectures

Invite Swan to speak

Speaking enquiries are welcome from companies, organisations, universities and brand events. Topics and scope are confirmed after discussing your audience, goals and schedule.

Enquire about a talk
03 / LAB & ACADEMYTHE WORLD OF SWAN

Swan’s perspective,
shared through experience and education.

Research and experience at the Lab,
shared as education with overseas partners through the Academy.

In Korea, the focus is personal consultations, experiences and short classes. Internationally, it is educational content and partnerships.

04 / GLOBAL K-STYLE ACADEMYTURN YOUR SENSE INTO A SKILL.

K-STYLE EDUCATION FOR GLOBAL PARTNERS

Korean aesthetics,
a curriculum for the world.

For overseas institutions, beauty brands and local education partners,
we offer K-style educational content.
We tailor subject areas to the country and learners.

Education proposals for overseas partners · Availability and scope confirmed after consultation

FOUR WORLDS OF K-STYLE

01 / BEAUTY

K-Beauty
Foundation

Personal colour · K-beauty · Skincare
Foundations for understanding Korean beauty.

02 / STYLE

K-Style
Professional

Fashion · Body structure · Wedding · Communication
Practical skills for expressing personal appeal.

03 / CULTURE

K-Culture
& Identity

Mind beauty · Culture · Korea visits
Discover Korean style through experience.

04 / BUSINESS

K-Business
& Academy

Products · Branding · Content · AI marketing
Connect education with brand growth.

WAYS TO COLLABORATE

From one subject
to a complete curriculum.

Online content · Live sessions · Local partner training
Curriculum licensing discussions · Korea immersion · Overseas instructor training

We discuss scope and operating terms based on the country, language and learners.

Discuss education partnerships ↗

EXPLORE THE CURRICULUM

Start with your interests.

Choose a category, then open a card. These are proposed education and collaboration areas; schedules and delivery are confirmed after consultation.

14 PROGRAMS · 3 COLLECTIONS

K-style education for overseas partners

Colour, fashion, mind and communication content for learners and practitioners at overseas institutions.

Products, Brands & Culture in Practice

Practical areas linking overseas partners' product, brand and content training with Korea visits.

Global Education Partnerships

From online education to Korea visits and instructor training, we design partnerships around the partner's goals.

Discuss curricula and cooperation terms for your country, learners, language and delivery format.

Enquire about global education

Education built with overseas partners

Tailor content to the country and teaching environment, and agree on delivery and operating terms.

  1. 01 · Partner consultationConfirm country, learners and goals
  2. 02 · Curriculum planningDiscuss topics, level, language and practice
  3. 03 · Delivery designOnline, local training or Korea visits
  4. 04 · Operating agreementConfirm schedules, fees and content usage
Swan engaging with participants during a class
LEARNING, IN REAL LIFE.

Learning by listening, asking and doing.

05 / K-STYLE LAB & CLASSESFIND WHAT MAKES YOU, YOU.

Explore what suits you
and understand why.

Research into colour, body shape, taste and expression,
connected with personal consultations, experiences and short classes.
Customers in Korea can choose the experience that suits them.

Colour analysis drapes at OAVO Style Lab
COLOR IS A BEGINNING.Discovery starts with small differences.
01 PERSONAL COLOR

Explore colours that suit your features and how to use them in clothing and makeup.

02 Personal Body Structure & Shape

Understand body proportions and features, and learn to choose clothing silhouettes and fabrics.

03 Hair & Makeup

Explore styling that considers your face shape, colours and desired image.

Enquire about Korea consultations & classes

Individual & Small-Group Classes in Korea

Discuss one-to-one consultations, private classes for one or two, and small-group workshops at the Hongdae Style Lab.

On-site or at Hongdae

Experts can visit companies, department stores and brand shops, or participants can learn at our Hongdae space.

Online via Zoom

Consult from anywhere in Korea or overseas. Online content and practical scope vary by programme.

06 / FOR BUSINESS & ORGANIZATIONSDESIGNED AROUND YOUR PEOPLE.

Learning designed
for your organisation.

From employee image training and brand customer classes
to product, content and AI marketing projects.
We plan programmes around your goals, group size and time.

Enquire about corporate education
01

Employee Training & Workshops

Personal branding, styling and communication

02

Brand Customer Experiences

VIP styling sessions and colour programmes for department stores and brand shops

03

University & Institutional Projects

Education that broadens practical insight into brands and content

04

Brand Consulting

Brand colour planning · Product development · Marketing consultation

07 / OUR SPACEHONGDAE, SEOUL

Where discovery
meets learning.

Explore real tools up close,
ask questions and find your style together.

Mirrors, clothing and colour tools inside OAVO Style Lab
OAVO K-Style Lab · Our space
A group attending a class around a table
Learning together in class
Front view of OAVO Seoul Lounge, as shown on the Lounge website
OAVO Seoul Lounge · Exterior & entrance

13-15 Hongik-ro, Mapo-gu, Seoul, South Korea OAVO Seoul Lounge · 10:00–22:00 · Start times vary by programme · Confirm your booking before visiting

View map ↗ · +82 10-6776-2706

Contact us

K-style education,
together, worldwide.

Overseas partners: tell us your country and education goals.
Korea customers: tell us which classes interest you.

Choose the contact option that works best for you.

+82 10-6776-2706
13-15 Hongik-ro, Mapo-gu, Seoul, South Korea
Lounge hours: 10:00–22:00
Start times vary · Confirm your booking before visiting

Your inquiry is delivered to our team by email.
Bookings and enrolment are confirmed after consultation.

Enquiry form

Your name, email and inquiry are sent to our team via FormSubmit to respond to your request.

Who it is for

Experience and value

Schedules, duration, fees and completion criteria are discussed in consultation.
Contact us